For more than 60 years, kids have been carrying orange coin
boxes rather than candy buckets and pillowcases as they trick-or-treat across
America. It’s part of a campaign called Trick-or-Treat for UNICEF.
The United Nations Children’s Fund is on a mission to see
the number of kids who die each day from preventable causes—currently
24,000—shrink to zero. And you can help.
It’s easy. All you have to do is snag a free box, available
at all Toys “R” Us and Babies “R” Us locations nationwide (or order online for
10 or more), and tote it along to collect change rather than treats. When the
door opens, chime “Trick-or-treat for UNICEF!” They’ll know what’s going on,
and if they don’t tell ‘em you’re trying to save the lives of kids across the
world, kids just like you. Accept their donation, big or small, with gratitude
and a grin, and head next door.
Once the festivities come to an end, you can donate the
money you’ve collected five easy ways:
Simply click here
to fill out the form with your parent or guardian.
- Phone: Call 1-800-367-5437 and have a parent or guardian pay by credit card
- Text: "TOT" to 864233 to make a one-time $10 donation
any Coinstar Center: Select the U.S. Fund for UNICEF donation option (code
Check out this video celebrating this year's kids create the characters contest...
for more information on Trick-or-Treat for UNICEF.
Any causes you're campaigning for this Halloween? Tell us! Blog about it, babes.