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ADVICE | IN THE NEWS

50 Comments | Add Yours

H&M gets caught in the act

 

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This week we’re wagging our finger at one of our fave stores, H&M. The fashion-on-the-cheap retail chain was caught pasting the heads of real models onto virtual CGI bodies in their online shop. Not cool, H&M!

 

While they’re probably not the first to use this tactic (and likely won’t be the last), we’re disappointed that the retailer continues to perpetuate the notion of the ideal body as being thin, toned and tan. Aren’t we ready to see some real girls rocking the clothes we’re dying to buy?

 

And as a sketchy side note, when you look at a series of the CGI body/real head combination images—and I mean really look—it’s super creepy. Check out the images (and more of the scoop) on adweek.com. 

 

What do you think of H&M’s photography tactic? Does it make you wanna shop somewhere else?
 
 

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BY BRITTANY TAYLOR ON 12/12/2011 12:00:00 AM

POSTED IN body image, Love your bod, In the News, social media

< PREVIOUS   NEXT >   

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50 Comments | Add Yours
SORT: OLDEST FIRST | NEWEST FIRST
 

I'm 12. I'm average size. I'm not fat or thin. My clothes range from L to XL in women's clothing. I have enormous boobs and I'm almost a size 9 1/2 in women's shoes.

Let me ask again. Why do we have to be a size -4 bimbo to be beautiful? Why!

report

by Firefox101 on 6/26/2012 2:55:59 AM

 
 

I'm 4"11 im11 I wear size 9 shoes in women's my breasts are huge I wear glasses
All my friends an fam think I'm pretty y do we have to be anorexic to be pretty?

report

by Firefox101 on 5/3/2012 12:40:31 AM

 
 

sometimes i cant even handle shopping online because the models they use are super skinny and makes me feel like the clothes are only meant for people who look like that and its frustrating because no one really does!!! i mean seriously, look at the girls in the jcpenney juniors section online. they all have chicken legs, awkwardly small wrists, and nice long shiny hair. because thats totally what every girl looks like. yeah, right. u know what i say? great for you if you happen to be super skinny, but please please please include some average looking girls in you catalogue. shopping is supposed to be fun. everyone has a different body but they make youfeel like theres just one and that its the right one. and dont you hate the way in ads your either a plus size or size 0??
!!!?? some people happen to be just average weight not under or over. well, in the end its good to know that every creation of god, including people, is beautiful Smile dont forget that, girls!!

report

by jennifer0709 on 1/7/2012 2:30:30 PM

 
 

i don't have a problem with it. this is just another advertising tactic. "If you buy this micro-mini you will be gorgeous like the model wearing it!"

report

by alicia1998 on 1/4/2012 10:56:38 PM

 
 

...Wish i were a model...just not one of those that gets it into their head and thinks they have to lose weight and wear make up all the time!!!

report

by cooky3481 on 12/21/2011 7:16:18 PM

 
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