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ADVICE | IN THE NEWS

50 Comments | Add Yours

H&M gets caught in the act

 

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This week we’re wagging our finger at one of our fave stores, H&M. The fashion-on-the-cheap retail chain was caught pasting the heads of real models onto virtual CGI bodies in their online shop. Not cool, H&M!

 

While they’re probably not the first to use this tactic (and likely won’t be the last), we’re disappointed that the retailer continues to perpetuate the notion of the ideal body as being thin, toned and tan. Aren’t we ready to see some real girls rocking the clothes we’re dying to buy?

 

And as a sketchy side note, when you look at a series of the CGI body/real head combination images—and I mean really look—it’s super creepy. Check out the images (and more of the scoop) on adweek.com. 

 

What do you think of H&M’s photography tactic? Does it make you wanna shop somewhere else?
 
 

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BY BRITTANY TAYLOR ON 12/12/2011 12:00:00 AM

POSTED IN body image, Love your bod, In the News, social media

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50 Comments | Add Yours
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wanjiku
all you have to read is 80 pounds and it's not possible, well newsflash it is....... a lot of girls have to open their eyes and see that some girls are just naturally thin. Smile GL is always comforting the heavy girls.

report

by Altagagracia Gibbes on 12/13/2011 1:37:30 PM

 
 

Why are so many people hating on GL if your gonna be a hater at least be a hater about H&M because its not GLs fault Frown They arent saying you arent perfect. Gl is saying that this is what people feel they need to be.

report

by oreolover123 on 12/13/2011 8:15:59 AM

 
 

ziirnn- It is my opinion,I don't have to argue it,and I respect your opinion. I do see where you're coming from though,and you have a good point,but I still believe what I believe. I'm sorry you can't open your eyes to see my point of view. Have a nice life! Smile

report

by MadMaddie911 on 12/12/2011 8:49:49 PM

 
 

82.6 pounds!! is that healthy??? how tall are u? that defiantly is NOT healthy for a growing girl. i agree with GL about the wrong message being sent. I totally get it but i still love h & M.

report

by wanjiku on 12/12/2011 8:09:13 PM

 
 

i'm like super skinny, really tall, and tan, i dont think that im fake at all, i eat like so much, but i dont think that telling girls that ur fake if ur not right in where ur class is then ur sick is minorly major insult. i love my body and i totally respect that they want us to stay healthy but i think that they should put it a bit more respecfully for those of us who are skinnyer. so i totally agree with u

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by cul_4_you on 12/12/2011 7:37:06 PM

 
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