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Taylor Swift's CoverGirl ad banned in the U.S.

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Uh oh! First it was Hailee's Miu Miu ad, and now Taylor Swift's CoverGirl ad is taking heat for excessive retouching. The Huffington Post reported that print advertisements for CoverGirl’s NatureLuxe Mousse Mascara were banned by the U.S.’s National Advertising Division of the Council of Better Business Bureau Claims for false advertising.

The NatureLuxe mascara promises twice the volume of your natural lashes with a formula that’s 20 percent lighter than other leading mascaras, but CoverGirl admitted that Taylor’s lashes were enhanced in the photos.

While we love when beauty products use natural ingredients, false advertising isn’t cool! But is this CoverGirl campaign more fake than other makeup advertisements? Should other photos be banned, too? Or is retouching just a part of the advertising process?

What’s your opinion, babes? Was the decision right, or should other ads be banned, too? Blog about it!

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BY MEGHAN DEMARIA ON 12/31/2011 12:00:00 AM

POSTED IN Taylor Swift, Celebs, celebrity gossip, fashion, beauty, In the News

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Of course other advertizers do I too, so why should only this one get banned.I think I shouldn't have been banned. I mean I can see why it was, but if it really has to be banned, other should be banned too.

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by dancestar2452 on 1/8/2012 7:55:03 PM

Not cool. If they're going to say that this mascara is totally awesome and light, but enhance the model's lashes and get blipped for it, why make the mascara in the first place?

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by HelenaPS on 1/8/2012 5:43:39 PM

Oh. Please. This is part of advertising. This isn't a big deal. But still...

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by katgrace11 on 1/8/2012 11:59:18 AM

i love love love taylor, but that was not a cool move on cover girls part

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by chocoholic13 on 1/8/2012 11:03:18 AM

I did my 11th grade research paper on this. It isn't cool, should not be allowed and needs more restrictions. It's good to see that they are pushing it more now.

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by trombonegirl4life on 1/8/2012 8:46:27 AM