Rule #1: Find your pulse points

There are specific points on your body on which you can feel your pulse beating. These areas are also known for releasing a low level of heat, which helps to radiate your perfume’s scent off of your bod all day long. The most common points to apply your perfume are on your wrists, your neck, your cleavage and behind your ears.

Rule #2: Safe distance

Carefully spray your perfume onto these areas from a distance of about 6 to 10 inches away from the skin, making sure to avoid jewelry and clothing since you don’t know how they will react to the perfume chemicals.

Rule #3: Seasonal switch

You wouldn’t wear a heavy sweater in summer, so why don a heavy and heady scent? Try experimenting with a new smell for each season, going with an airy eau de toilette in the warmer months, and something a bit stronger in the colder temps. In summer, spraying perfume onto clean hair also helps the scent’s staying power. (Ed note: Try flipping your hair over and spraying at the base of your scalp!)

Rule #4: Test it out