Cochineal beetles have long been used to color food and
beverages a sunny shade of reddish-pink. But just ‘cause it’s natural doesn’t
mean consumers were quick to lap it up.
This past January, Starbucks launched an aggressive effort
to move from artificial ingredients to all-natural. Beetles were part of the
swap. Once a vegan barista discovered the switch-up, the Detroit Free Press reports, he alerted a vegan blogger and the news
took over the ‘Net.
Starbucks has since announced that they are eliminating
beetles not just from their strawberry-flavored drinks, like the tasty
Strawberry Frappuccino, but they’re also removing it from the Raspberry Swirl
Cake, Red Velvet Whoopie Pie and various other pink- and red-colored treats. It’s
Lycopene is a tomato-based extract that is, like the
cochineal beetle, completely natural. Its origin, however, seems to be going a
long way to soothe outraged coffee consumers. Vegans across the globe are
What do you think of this change, hunnies? Did you care
about the beetles being used for coloring?
BY BRITTANY TAYLOR ON 4/20/2012 12:53:00 PM
POSTED IN health, nutrition, In the News