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The interesting part of this request is that McD’s and Coke products would still be sold at the games. The London Assembly is only targeting ads. They’re relying on the logic that companies wouldn’t be spending millions of dollars on ads if they didn’t have some effect on how people eat. But the tricky part of this potential cut is that without McD’s and Coca-Cola’s commercial spending, the Olympics would have a hard time getting enough cash to put on its show. Almost half of the Olympics’ money comes from big companies paying for advertising, and the two that the London Assembly has chosen to target are some of the most important, financially. In fact, Coca-Cola is also the most faithful sponsor of the games, having supported the Olympics since 1928.
The companies themselves, of course, say that no matter what, the consumers are the ones who decide what they’re going to eat. Coca-Cola claims that about ¾ of its drink sales will probably come from harmless things like water, juices and sugar-free drinks. And even McDonald’s has some healthy options, like salads. But there’s still the fear of supporting obesity at an international event dedicated to celebrating athletic excellence. The London Assembly has made its call, so it’s up to the Olympic Committee to decide now.
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BY CARRIE RUPPERT ON 7/11/2012 7:30:00 PM
POSTED IN how to cut out junk food, olympics, London 2012, In the News
Its not McDonalds and Coca-cola's fault that they sell sugary stuff. If they r the sponsor of the games, let them sponsor. Coca-cola sells a lot more than soda. I don't drink soda or have fast food a lot but i still <3 the olyimpics. Ads don't always influence somebody to buy their product.
by kewauneegal on 7/12/2012 8:16:05 AM
The advertisments do show unhealthy options.But we control what we eat.I mean there has to be other food around. I say keep the ads!!!
by karter on 7/12/2012 7:47:45 AM
I feel like they are sending such mixed messages!I mean it is great that they want to ban the ads in order to try to prevent obesity,but if they are still selling the products at the games it won't make that much of a difference. Plus,fast food is such an epidemic that missing a couple of ads will not change that.
by blueeyes226 on 7/12/2012 2:59:38 AM
Yes! I totally agree! Childhood obesity is a very large concern tigh now. Although taking away McD and Coke adds may help a bit, it's deffinatlly not going to stop kids from being fat...
by Graciegang on 7/11/2012 11:55:20 PM
McDonalds does have healthy options and Powerade is owned by Coca Cola so they shouldn't take down the ads!!
by Milkdog64 on 7/11/2012 11:48:54 PM
I need eight glasses of water a day to be healthy.
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