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Regardless of other factors, the WSF and Gatorade are blaming the difference in male and female participation on the media’s preoccupation with boys, makeup and dieting. But who says that girls can’t be flirty and sporty at the same time?
Since the passing of Title IX, the number of girls playing sports at the high school and college level has risen from 300,000 to 3 million. With Title IX celebrating its 40th birthday, the Women’s Sports Foundation and Gatorade are becoming concerned that we might start falling back into old ways. What’ve they done to combat the freshman year drop-off? They created an ad:
Is it completely impossible for sports and makeup to go together? We don’t think so. GL girls seem to do it all: Soccer practice after school, homework in the evenings and hangouts on the weekends is a regular routine for many tweens ‘n’ teens. So, we’re a little dubious that lipstick and fashion are guilty of making girls quit sports.
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BY CARRIE RUPPERT ON 7/22/2012 12:00:00 AM
POSTED IN sports, In the News
This is ridiculous!!!! Sure some girls leave because of the media, but not all!!! If I were to quit a sport, it's because I don't want to play the sport anymore, in other words, I've lost interest. Maybe Gatorade should have a study on WHY girls quit, then maybe they can open their mouth about it. That commercial is stereotypical and makes me want to scream!!!!! They're spreading false information and this could hurt many girls.
by iheartpeacesigns87 on 8/6/2012 8:29:07 AM
wow...that video's really steriotypical... just because girls are quitting more sorts than guys, doensn't mean it's because of beauty!!!
by noemirose15 on 8/4/2012 5:30:30 AM
I dont think wearing make up has anything to do with us quitting sports. I think they can go together. I love sports but they aren't everything, studies come first and then sports.
by fashionqn on 8/1/2012 3:12:49 PM
by meesby11 on 7/30/2012 5:01:12 PM
Notice how none of these comments are positive and they are all saying that this is wrong or untrue. Sorry GL, good try, but all of these comments tell it like it is.
by LAGguitar on 7/26/2012 7:33:21 PM
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