This week we’re wagging our finger at one of our fave
stores, H&M. The fashion-on-the-cheap retail chain was caught pasting the
heads of real models onto virtual CGI bodies in their online shop. Not cool,
While they’re probably not the first to use this tactic (and
likely won’t be the last), we’re disappointed that the retailer continues to
perpetuate the notion of the ideal body as being thin, toned and tan. Aren’t we
ready to see some real girls rocking the clothes we’re dying to buy?
And as a sketchy side note, when you look at a series of the
CGI body/real head combination images—and I mean really look—it’s super creepy. Check out the images (and more of
the scoop) on adweek.com.
What do you think of H&M’s photography tactic? Does
it make you wanna shop somewhere else?
BY BRITTANY TAYLOR ON 12/12/2011 12:00:00 AM
POSTED IN body image, Love your bod, In the News, social media