7 more affordable dupes for iconic makeup products

Makeup on a budget can be hard. You add a couple products to your Sephora cart, and next thing you know, your total is already at $100. Don't worry, though—you don't need to look no further than your local Target or Walgreens! With our list of the *best* drugstore dupes for popular high-end makeup products, you won't have to break the bank to experiment with makeup looks.

Maybelline Cheek Heat Gel-Cream Blush ($8)

Maybelline, $8

This gorgeous cream blush is a spot-on replacement for Glossier's cult-favorite, Cloud Paint ($18). Like the Cloud Paint, Maybelline's Cheek Heat Gel-Cream Blush has a unique liquid formula that you can build up to a beautifully natural finish. Cream blushes like this one are *perfect* for when you want to achieve that glowy and sunkissed look! Maybelline's product has six gorgeous shades to choose from, some of which are pretty accurate matches for Cloud Paint's shades.

NYX Epic Ink Liner ($9)

NYX, $9

Did someone say cat eye? The NYX Epic Ink Liner—a great dupe for Stila's Stay All Day Liquid Eye Liner ($22)—can serve *all* of your winged eyeliner needs. The iconic Stila eyeliner is known for its precise application and impressive staying power, but the NYX liner doesn't disappoint either. It glides on very smoothly with pigmented ink, and it barely smudges after a long day! If you're dreaming of sharp winged liner looks but don't want to break the bank, definitely give this NYX product a try.

L'Oreal Voluminous Lash Paradise Mascara ($11)

L'Oreal, $11

This L'Oreal mascara shares the same unique hourglass-shaped brush as the Too Faced Better Than Sex Mascara ($27). Both mascaras have some sort of dark magic that *dramatically* lengthen and give volume to your lashes. Seriously, what's the science behind mascara? Regardless, the L'Oreal Lash Paradise Mascara is definitely something to consider adding to your shopping cart.

Maybelline Fit Me! Concealer ($6)

Maybelline, $6

Whether you want to brighten your dark circles or cover a pimple scar, concealer is a makeup bag essential for many. This Maybelline concealer is comparable to the well-known NARS Radiant Creamy Concealer ($30), both having buildable coverage and a natural finish. The Maybelline concealer offers 18 different shades—but is 24 bucks cheaper than the NARS concealer.

NYX Micro Brow Pencil ($10)

NYX, $10

If you're a lover of ~flawless~ brows, then you've probably heard of Anastasia Beverly Hills' Brow Wiz ($23). The NYX Micro Brow Pencil is a more affordable option that has the same thin tip that allows for precision when filling in your brows. Though the ABH product has a few more shades than the dupe, the NYX product still offers eight different shades to accomodate different hair colors and undertones. With a skinny brow pencil like this, you can go natural or bold with your brows—either way, your brows will totally be on point.

e.l.f. Wow Brow Gel ($4)

e.l.f., $4

Another brow product! Glossier's Boy Brow ($16) is a favorite among makeup lovers, but e.l.f.'s own take on brow gel might just become your new fave product. Both products will uplift your eyebrows by shaping them and making them look more voluminous, but the e.l.f. Wow Brow is a buildable wax-gel hybrid enriched with fibers to make your brows look fuller—perfect for when you're running late but still want to enhance your look!

Wet N Wild MegaGlo Highlighting Powder ($6)

Wet N Wild, $6

Glow, glow, glow. This Wet N Wild highlighter gives the NARS Fort de France Highlighting Powder a run for its money—but for 32 bucks cheaper. The MegaGlo highlighter is ultra smooth and insanely pigmented, giving you a blinding glow. You can even use the highlighter as eyeshadow to give your eyes an extra *pop*!

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by Jinny Kim | 12/27/2021