The style evolution of Emma Chamberlain

Emma Chamberlain has evolved from everyday teen YouTuber to full-on celeb—and, all the while, her style has remained utterly iconic. We've put together a timeline of Emma's fabulous 'fits, from oversized vintage vibes to hippie Coachella lewks.

School days 

Back in 2017, Emma was always seen in Abercombie jeans and a classic solid Brandy Melville tee. There's nothing she loved more than a basic comfy outfit. 


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Early YouTuber vibes

When Emma first started on YouTube, she was still getting used to the hustle and bustle of being an influencer. The pressure of LA is something she frequently talks about and she never wants to feel obligated to dress like anyone else. Fashion is how she expresses herself. 


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Making it in LA

After racking up over a million subscribers, Emma grew more comfortable with the YouTube world and made lots of close friends through collabs (aka sister squad). She decided to move to LA and that *def* influenced a style change. She went from San Francisco unique to LA chic!


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Beach bb 

After moving closer to the ocean a new wardrobe of bikinis was a must. Throughout her first year in LA, Emma was rocking the beach look, and we were so here for it. 


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Launch of Emma x Crap Eyewear

One of Emma's *staple* accessories is sunglasses. She has a pair to go with every look. That's exactly what prompted her to launch her iconic sunglasses collab with Crap Eyewear and add even more iconic shades to her style.

Louis Vuitton show in Paris 

Emma's big break in the fashion world was *def* when she landed an invite to her first ever fashion show: The Louis Vuitton fashion show at Paris Fashion Week. 


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Coachella 2019

We all know how big of a deal Coachella is for influencers. It's a time for them to showcase their most boho and fab LA fits. Every Coachella look Emma has ever worn has been such a great portrayal of how her style has evolved. The 2019 look was *def* the most fierce of them all. 


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Thrift *lewk*

In Emma's most recent years she has *def* developed a thrifting addiction, but we're so not mad at it. It takes real talent to be able to craft a good outfit out of someone's old raggedy jeans and wrinkly sweatshirt.  


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CFDA awards

This past August, Emma was shown as one of the fashion faces for the CFDA awards where she was photographed wearing the luxury brand Off-White's chic outfits.  


There won’t be a physical red carpet at the 2020 #CFDAAwards, but we made sure there is no shortage of high fashion glamour for this year’s digital ceremony. CFDA enlisted some of our favorite fashion faces to help us celebrate the occasion by sharing their red carpet looks from home - which we shot - socially distanced - via FaceTime. First up, @EmmaChamberlain - in an @off____white look - who has conquered the internet and our heart. Find out who this year’s winners are on Monday, September 14th on! Link in bio for more! #CFDAAwards #RUNWAY360 #EmmaChamberlain #OffWhite #VirgilAbloh #CFDAxKlarna Shot via FaceTime - Photographer: @griff Fashion Editor: @nickycbell Hair: @laurapolko Makeup: @kdeenihan Designer: @off____white by @virgilabloh

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Hip pants

As of late, Emma's go-to outfit has to include a sick pair of pants. Whether it be cheetah print, cow print or even smiley faces...Emma definitely owns this trend. 


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Which Emma *lewk* would you wear as an OOTD? Let us know girlslifemag!



by Hayley Miller | 10/12/2020