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You *NEED* these 10 eye shadows this fall

Put your best face forward this fall! This season, it's all about the earth and ocean tones. Channel the changing leaves and cool streams from your Autumn hikes for a look that's subtle, seasonal and oh-so-stunning. What's your fave...


Essential eyeliner tricks to try *now*

Wanna make those peepers pop? We scoured the internet for OMG-worthy eyeliner tricks, and boy are you in for a treat. From a touch of catty to full-on dramatic, here’s how to master using an eyeliner (and make those eyes...


The best waterproof mascaras to keep your lashes looking fab

Anyone who has ever worn mascara to the beach knows how it feels to have it all washed away and smeared. But an even bigger bummer? Trying a waterproof version that just doesn't stick, ugh. Luckily, we've tested out a...


Eco-chic beauty picks you need, stat

Going green in the beauty department doesn’t just mean sporting Pantone’s marsala hue (although we do advocate for that, too). In honor of Earth Day (April 22), we’ve stripped down the lab coats and put together sustainable standouts to help...


The only spring makeup guide you need

You totally revitalized your room during spring cleaning, so why not spruce up your makeup bag while you're at it? This time of the season gives us a chance to inject some serious color into our beauty routines. Pop art...


4 steps to perfectly thick 'n' long lashes

Sure, we all love applying mascara and lash curlers and even falsies from time to time to make our fringe look fluffier. But the real secrets to getting longer lashes? A little TLC. We’re showin’ you our tricks to keep your lashes looking fantastic...


7 easy ways to make your eyes pop

It’s time to get gorgeous. We’ve got seven (count ‘em!) ways to make your eyes totally pop (because let's face it, they deserve to make a statement, too). From flirty fake lashes to perfecting your eyeliner, we’re showin’ ya the...


Step away from the pink: Unconventionally gorgeous makeup for V-Day (and beyond!)

Pretty pink makeup for Valentine's Day? How original (*eye roll*). Today, forget the pastel pink blushes, classic red lips and curly black lashes and rock something a little more revolutionary. It doesn't matter whether you want to take a stand...


Try it now: Easy holiday makeup looks

Take a little extra time this holiday season to test out these super simple makeup looks. Whether you’re into a sparkly eye or a bold lip, there’s something for everyone to try.


Rose gold: Our new beauty obsession

We all know how great it can feel to change up your makeup routine. This season’s go-to look is definitely all things rose gold. Shimmery gold will make you feel glamorous and the pinky tones will keep you glowing even...


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