Sephora's got a historic new beauty line


Madam C.J. Walker became the first female self-made millionaire in the early 1900s with her line of African-American hair care products. Over one hundred years later, her family's company, Sundial Brands, is teaming up with Sephora to keep you looking just as flawless as ever.

Starting today, Sundial Brands is launching the Madam C.J. Walker Beauty Culture line exclusively in Sephora stores. The line will feature four collections focusing on cleansing, treating and styling all different hair textures from straight to kinky-curly. The 25-piece hair product line was created to carry on the dream of Madam C.J. Walker—and to give girls fab hair, of course.


"This launch represents another step forward in our rich history and continues Madam C.J. Walker's legacy to help every woman feel confident to embark on the life she desires," shared Sundial Brands CEO Richelieu Dennis. "It's also a dream come true not just for us, but for the millions of women who have been touched by the legacy of Madam C.J. Walker and the millions more who will be inspired to reach their own levels of greatness by hearing her story."

According to Walker's great-great-grandaughter A'Lelia Bundles, this line is everything the original entrepreneur would've wanted. "With this line, every woman can have healthier hair while also confidently expressing her beauty in the best way possible—hers," she told InStyle.

Check out the line here on Sephora's website.

Are you inspired by Madam C.J. Walker? What do you think of the new beauty line?

Photo credit: Sephora


by Taylor Gardner | 3/4/2016
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