The viral TikTok makeup dupes you should *actually* buy

Beauty product dupes have become our entire TikTok FYP—which is helpful since makeup is *super* expensive. But, it can be a little overwhelming when deciding what to purchase. Here are five luxe-for-less products you need to add to your makeup bag (who's ready for an Ulta trip?). These alternatives are perfect when you're on a budget but don't want to compromise on quality. 

L'Oréal Lumi Glotion

Ulta, $16

Want a bronzy base for your makeup look? You should use the L'Oréal Lumi Glotion instead of the Drunk Elephant D-Bronzi Drops. Unlike the cult-fave drops, which you have to mix in with moisturizer, this natural glow enhancer is worn by itself, saving you extra time in your morning routine. Buy one shade darker than usual to achieve a tan and sunkissed look. You can even wear this product alone or under foundation, so it works for no-makeup *and* full glam days. The best part? Your skin will immediately feel hydrated upon application.

E.l.f. Halo Glow Liquid Filter

Ulta, $14

Not only is the packaging almost identical, but the glowy sheen is the same as popular (and pricey) Charlotte Tilbury Hollywood Flawless Filter. The E.l.f. Halo Glow is a skincare and makeup hybrid, giving you both moisturized skin and a radiant complexion. You can wear this product alone, under makeup or as a highlighter, but we definitely suggest using this in place of foundation for a lighter alternative. Try blending with a foundation brush for ample coverage, then conceal and complete your makeup routine. This gives the ultimate clean girl aesthetic vibes!

Maybelline Cheek Heat

Amazon, $6

Flushed cheeks are trending, especially with warmer temps on the horizon. Instead of buying the popular Glossier Cloud Paint, try a drugstore version from Maybelline. These are both gel-cream blushes and offer a natural finish. Apply a small amount of Cheek Heat to the back of your hand and, using a stipple brush, add color to the apples of your cheeks. (Bonus: There are five different shades ranging from Fuschia Spark to Coral Ember! Score.)

NYX The Brow Glue

Ulta, $9

Even no-makeup girlies know that brows need to stay in place all day. The Benefit clear brow gel is known for taming even the craziest of hairs and giving a freshly laminated look. Thankfully, this NYX dupe does the same without leaving a sticky finish. Just quickly comb the product through your eyebrows with the bristle brush to easily style. It also comes in five shades if you want to add tint to sparser areas.

CoverGirl Clean Fresh Tinted Lip Balm

Walmart, $5

The Clinique Black Honey Almost Lipstick was first released in the '70s and is still one of their most sold products today. (Ask your mom if she's ever tried it!) It's a lipstick-like gloss with a shade that's flattering on everyone. It might look dark in the tube, but it applies sheer. The CoverGirl balm in Bliss You Berry gives the same look for almost a fifth of the price. Plus, the dupe is super hydrating (peep its hyaluronic acid and pomegranate oil) *and* makes your lips look extra smooth. Brb, grabbing one in every shade.

Want to elevate your go-to look? Check out these beauty articles:
💄 10 drugstore makeup faves for under $10
💄 5 TikTok beauty trends we're obsessed with right now
💄 All the Glossier dupes you need

Which makeup product can you not live without? Tell us on Twitter!

Slider and top image: @coffee.and.concealers


by Maddy Phillips | 6/22/2023