Your guide to the coastal granddaughter aesthetic

If you've been spending your summer blasting "August" by Taylor Swift, bingeing The Summer I Turned Pretty and taking frequent trips to the beach, there's a new aesthetic for you. Brought to you by TikTok, the ~coastal grandaughter~ aesthetic takes all the chic and classy elements of a Martha's Vineyard grandmother and makes them cute and trendy. Ready to harness that Emily Gilmore-meets-Belly Conklin energy? Here's your essential guide to the coastal granddaughter aesthetic. 



this took me so long.. now i remember why i’m not a fashion influencer

♬ Keep Driving - Harry Styles

The coastal granddaughter aesthetic draws color palette inspiration from, well, the coast. Think of all those beachy tones—navy blue, seafoam green, sandy taupe and off-white are all perfect shades for staple items. For a day where you're planning on getting wet, your fave bikini with denim shorts and a thrifted button-up shirt is the way to go. For a day spent shopping and brunching with the besties, a midi sundress, straight-leg jeans paired with a blouse or linen pants and a cropped tank are all options. The general vibe is beachy—but in a put-together way. 


@bubbleandbead Elevate your look with these essentials ✨ #bubbleandbead #summerjewelry #freshwaterpearls #smallbusiness #coastalgrandmother #coastalgranddaughter ♬ Come Prima - Tito Puente And His Orchestra & Abbe Lane

Ofc if you're hitting the beach, it's probably best to leave the sparkle behind. If you're headed anywhere else, though, jewelry is *key* to dressing up your coastal fits. We especially love a gold moment—gold hoops and layered necklaces are sure to level up your look.

Other accessories

@halialauren Coastal granddaughter is my current obsession 🤍🌊🐚 #coastalgrandmother #coastalgranddaughter #coastalchic #coastalsummer #pinterestgirl #cleangirl ♬ gimme gimme gimme - glwkstrs ❀

The accessorizing party doesn't stop with jewelry! Hats, sunglasses and shoes can solidify your coastal granddaughter standing. As far as hats go, we love a floppy sun hat for some backyard reading and a thrifted or hand-me-down baseball cap for snacking at the beach. Sunglasses options are pretty endless from aviators to chunky Kardashian-style shades and everything in between. Shoes obviously depend on what's in store on a given day, but sandals, kitten heels and low-top sneakers all match the vibe. 

The philosophy

@luhvcowgirl i looove this aesthetic🤍🌊🎧 #CheetosReaperReactions #costalgrandmother #costalgranddaughter #preppy #summer #routine #cleangirl #pinterest #pinterestgirl #moodboard #digitaldiary ♬ no way r ppl using this crying - 𝐷𝑎𝑖𝑠𝑦 ♡︎

While you might not be spending *every* day in the sand (in fact, maybe even the thought of sand makes your skin crawl) the coastal granddaughter mindset is what's at the heart of the aesthetic. Waking up earlier to journal, listening to your favorite "chill vibes" playlist and treating yourself to a little luxury (skincare counts!) can give you the coastal glow. The coastal granddaughter aesthetic is about slowing down to enjoy all the peaceful moments of summertime and feeling good while doing it. 

Get more aesthetic inspo by clicking the links below!
🐚 Your ultimate guide to the Barbiecore aesthetic
🐚 We found the most magical outfits for your next Disney vacation
🐚 All the fashion tips we compiled from TSITP

We want to see your coastal granddaughter outfits!
Tag us in your OOTDs on TikTok

GIF via Giphy
Slider @matildadjerf
Header @stephbohrer


by Riley Yates | 8/3/2022