Your ultimate guide to the coastal cowgirl aesthetic

Last summer, the coastal granddaughter aesthetic took everyone's FYPs—and wardrobes—by storm. Now, as we head into the spring and summer months again, another trend is gaining traction: the coastal cowgirl aesthetic. If you're dreaming of those carefree summer days (and watched the Hannah Montana movie *way* too many times to count when you were younger), then this is def the look for you. Want to add the coastal cowgirl aesthetic to your style file this season? We've got you covered with our go-to guide! 

What is the coastal cowgirl aesthetic?

@abbyzabbs Two of my favorite trends in one. #coastalcowgirl #coastalcowboy #summer2023 #summer2023trends #cowboybebop #cowboyboots #coastalliving #cowgirlboots #cowgirlaesthetic #summermashup #summer2023loading ♬ The world was on fire no one could save me but you - SpedUpSongs</3

The coastal cowgirl takes inspo from other similar aesthetics to create a unique style that's all her own. (Think: the coastal granddaughter's cousin who spends her summers on the southern coast rather than on New England beaches.) A coastal cowgirl's closet includes tons of neutral tones and cool blue hues, lightweight knit and linen fabrics, the classic cowgirl boots and, of course, some denim to complete the effortless look. The wardrobe is simple *and* stylish, meaning that while trends come and go, these pieces will last you way longer than a single summer. 

That timeless quality also applies to the coastal cowgirl philosophy. The aesthetic is all about enjoying the smaller things in life and making your own fun no matter what you do, whether it's frolicking in a field of flowers or driving around with your besties with the windows down and the wind in your hair. It encourages a more relaxed outlook—the perfect fit for the seasons ahead. 


ASOS, $32

Ready for a day at the beach with your friends or a summer barbecue with your fam? We can't think of a better outfit than this mini dress! We love its fluttery sleeves and the soft, lightweight fabric is perfect for a day out on the town. You'll be comfortable no matter what your everyday adventures look like.

Amazon, $10

Linen shirts are another definite must-have in any coastal cowgirl's closet. This one is perfect for everyday summer wear, and its loose fit is ideal for layering. Whether you rock this one on its own with a classic pair of denim shorts or wear it as a jacket over your fave sundress, you can't go wrong with this fashion staple.

Target, $20

A neutral tank top is a basic you *need* in your closet. This cream tank has crochet detailing which adds a coastal touch. Try styling with your fave denim shorts, a white mini skirt or flowy linen pants. The options are endless!

Altar'd State, $60

This not-so-simple white babydoll top is perfect for warm weather and sunny days. It features a sweet eyelet pattern and puff sleeves. We can totally see you wearing this while hosting a picnic with your besties.


Princess Polly, $89

You (of course) need cowboy boots to complete your coastal cowgirl-inspired look. We love this pair from Princess Polly because the light stone color matches just about everything. No matter the height or color, cowboy boots are fun to have in your closet. 

Old Navy, $23

If it's a little too warm outside for boots (but you still want your footwear to fit the aesthetic), no need to worry—these strappy sandals are the pick for you. Their easy slip-on style makes them the ideal option for any on-the-go girl. 


Amazon, $15

These chunky gold hoops are an elevated version of your everyday earrings—while still being timeless and effortless, just like our inspo. Plus, they're lightweight and match *all* outfits. After all, a classic option never goes out of style.

Amazon, $15

Pearls are having a major comeback this year, so naturally they've made their way into the newest beachy aesthetic. This bracelet set features small gold beads and the daintiest of pearls. Très chic, non? 

Francesca's, $10

If you need a piece of jewelry that's perfect for any occasion and still embodies the coastal cowgirl vibes, look no further than this delicately layered necklace. You can wear it with a more casual fit or with a dressier look. Versatile and on trend? Say no more. 


Amazon, $27

Throw on a cowboy hat to add a Western flair to any outfit, whether you're wearing a casual tank and jean shorts, a bathing suit and cover-up or a flowy dress. Bonus: it comes in different neutral colors so you can pick the shade for you!

Free People, $38

Looking for a more low-key way to embody the aesthetic? This cowboy baseball hat is for you. The trucker style is super popular and especially helpful on bad hair days. Try styling with more sporty and casual outfits.

Urban Outfitters, $20

Sunglasses are necessary for any summer look because you have to protect your eyes from those harsh rays. These glasses are perfect for road trips, beach days or nature walks while you live out your coastal cowgirl dreams. The square shape adds a retro vibe and compliments all face shapes. We're sure these sunnies will become your new fave! 

Still trying to figure out your aesthetic? Check out these articles:
🤠 The Vanilla Girl aesthetic is all over TikTok—here's how to the get the look
🤠 How to get the TikTok clean girl aesthetic
🤠 Your ultimate guide to Gorpcore

We want to see your coastal cowgirl looks! Share with us on Instagram @girlslifemag for a chance to be featured!

Slider image: @itsmacyellla
Top image: @laurenloveless


by Maddy Phillips and Samara Smukler | 4/27/2023