In the News

Not to be dramatic, but Insta's new feature is going to change your life

Or at the very least, the way you watch TV.

Instagram isn’t giving us any time to catch our breath. The app—which just reached a billion monthly users—revealed several updates yesterday, including the amazing and revolutionary IGTV—and we are shook. This awesome update comes after their recent anti-bullying mute feature and the emoji slider sticker.

IGTV is just what is sounds like: TV, but it's built with social in mind. It’s a new app for watching longform vertical videos from your fav celebs and Instagrammers like Lele Pons or Bryce Xavier. The best part? Videos can be up to an hour long! 

Don’t want to add yet another app to your phone? No worries. You can also access IGTV through Instagram itself. Simply click the the IGTV icon above the Instagram stories and enjoy the show!


Also, Instagram made it simple for us. When you open the app, videos will immediately start playing (just like it would on a TV). The videos that pop up depend on who you already follow on Instagram. You can browse through your fav celeb’s videos and select which ones you want to view. Just like you browse through the channels on your own TV. You can swipe up to search for more videos and bounce between “For You,” “Following,” “Popular,” and “Continue Watching.”


Don’t worry! Instagram made it so we could be apart of the fun too. You can upload your own videos on IGTV. Simply create a channel and post away. If you have less than 10,000 followers, you can post up to 10 minute videos. More than 10k? You can upload hour-long vids!

All we have to say is…Instagram, you’ve done it again.

What do you think of IGTV? Sound off in the comments below!


by Joy Cato | 6/21/2018
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