5 TikTok beauty trends we're obsessed with right now

POV: You've been scrolling through your TikTok FYP for the past thirty minutes (we've *all* been there), and you still have no idea what to do with your makeup this year. Maybe you're looking for a change, or maybe you just want to try something different in your everyday routine. Regardless of what you're looking for, we've got *all* the essential tips, tricks and trends from TikTok that you need to know about rn.

Bleached brows


kind of a slay….

♬ original sound - shea

From Kylie Jenner to Julia Fox, bleached brows are the new craze that has all of TikTok (and Hollywood) *obsessed.* The idea may seem a bit extreme, but there's actually a simple (and temporary) way to achieve the look (because, let's face it: actually bleaching your brows may not be the best idea). Apply concealer or eyeshadow to camouflage the hair, then brush brows upwards with a spoolie. The best part? You can always wash it off at the end of the day, so there's no fear of committing to a major change. 

Bright & bold blush

@hayleybuix Which color is your fav? Used @mavenbeauty Blushes #blush #blushtrend #makeuptutorial #fyp ♬ Cake - Melanie Martinez

According to TikTok, blush is back—and this time, many are going for brighter and bolder colors. Think of the cold girl makeup trend that was all over your FYP just a few weeks ago. Now, it's all about that same energy...with an effortless glow, ofc. Think hot pinks, bright reds, deep oranges and, yes, even that about-face Cheek Freak Blush Balm in Pinky Lilac. Some are even using blush to replace contour and applying it to their noses, foreheads and undereyes instead. Yup, color us obsessed.

"Clean girl" makeup

@tillyjoannn all the products are linked in my amazon store front <3 #grwm #grwmmakeup #cleangirl #cleangirlaesthetic #cleangirlmakeup ♬ new years day sped up - r & m <33

The key to mastering that "clean girl" makeup style = elevating your everyday look. Use a light amount of concealer and base makeup, opt for brow gels/serums instead of pencils and go for a clear lip gloss to accentuate your own natural beauty. The best part? There are lots of TikToks that show you how to achieve the look without makeup, so you can truly make this trend your own. 

Eyelash curler hacks

@atosaaghakhani Cut crease makeup hack using an eyelash curler 🤭💗 I used black shadow for a dramatic look. credit: @lenkalul ❤️ Products ❤️ @tweezermanuk classic eyelash curler @colourpopco gone matte eyeshadow palette (roll around) #makeuphacks #makeuphacks #beautyhacks #beautyhack #cutcrease #cutcreasetutorial #cutcreasetutorials #cutcreasemakeup #cutcreasehack #cutcreasehacks #cutcreasemakeuptutorial #cutcreasemakeuplook ♬ Boy's a liar - PinkPantheress

Hear us out: Your eyelash curler may be just what you need when it comes to creating the perfect cut crease. 2023 is all about resourcefulness (i.e. using certain parts of your eyelash curler to help stencil a cut crease on your eyelids), but if you're looking for even more ways to use tools you already have, there are sooo many contour hacks all over TikTok. Who knew your essential, everyday contour routine could involve your eyelash curler?

Using your brow your lipliner

@klaudiasyd most perfect lip combo ✨ #makeup #anastasiabeveryhills #lipcombo #makeuptutorial #makeupinspo ♬ original sound - ʚGabɞ

Lining your lips is nothing new, but lining your lips using your brow pencil has the potential to be quite revolutionary. Line your lips with your go-to brow pencil, then apply your fave lip gloss to elevate your everyday makeup routine.  

More beauty hacks here!
💄 7 more affordable dupes for iconic makeup products 
💄 The newbie's guide to...taking off *all* your makeup 
💄 Celebrity-owned beauty brands that are actually worth the hype

What's your fave beauty trend?
Tag us in your TikToks

Slider image: @kyliejenner


by Mina Rahmat | 1/31/2023