Viva Magenta is Pantone's 2023 Color of the Year: Here's how to incorporate it into your wardrobe

Say hello to Viva Magenta! Pantone (the standardized color matching system) chooses one shade to set the tone for the year. 2023's pick is this deep mauvey hue. Described by Pantone as "brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration," it perfectly encapsulates how we feel about the coming months! If you feel empowered by Viva Magenta, here are some adorable additions to spice up your wardrobe in 2023. 

Monochromatic fashion

Lulu's Sweater: $48 | Skirt: $36

If any color *had* to be included in a monochromatic look, Viva Magenta would be the obvious choice. This cropped sweater from Lulu's is perf for your Galentine's Day get-together with your besties. Elevate the look by pairing it with this vegan leather skirt, creating a cohesive, chic vibe. 

Nail polish 

Orly Beauty, $11

A vibrant nail set can take your look from drab to fab in just a few coats—and this Orly Polish screams Viva Magenta. Pop on a 2000s rom-com and your fave face mask, then spice up your nail game with this bold, glossy hue.


Converse, $110

Who doesn't need some fun kicks for the new year? This versatile pair of Converse will serve you well, whether you're trekking to early morning bio or grooving to "Style" at the Eras tour. Adding a pop of color upgrades every outfit, and these Viva Magenta sneakers are so practical yet dazzling. 

Lip oil 

Clarins, $28

Viva Magenta makeup? Yes, pls! This Clarins Lip Oil in Raspberry adds a rich, high-shining tint to your lips that will absolutely become a new staple in your GRWM routine. The shade is subtle enough for everyday wear, but it still adds a bit of pizzazz to your usual look.

Create your own Viva Magenta look and tag us in a Pinterest pic! @girlslifemag

Need more winter wardrobe tips? Check these out!
💖 The cutest coats for winter
💖 TikTok fashion trends you should look out for this winter
💖 5 cute and cozy pajama essentials 

Slider image: @pantone 
Top image: @pantone


by Julia Szymanski | 1/30/2023